HP Innovation Journal Issue 08: Winter 2017 | Page 7

And finally, they expect all of this to be available and managed as so much else is in their lives: as a service. This macro trend is now spreading to PCs, mobility and retail POS systems, and we are seeing tremendous momentum in HP Device as a Service (DaaS) (see page 14). HP enjoys a competitive ad- vantage in the shift toward service-led sell- ing, with the expertise and infrastructure we have gained in our service-based print busi- ness. And HP DaaS is so much more than just leasing — we are freeing up our customers’ IT teams to focus on job #1: innovation. We believe curating great experiences for our customers as they navigate disruption and digital transformation will lead to the deeper, more loyal, more service-led relation- ships that are key to HP and partner growth today and far into the future.  Print in the digital path of life by E  nrique Lores, President Imaging & Printing Business, HP A s more and more business process- es are transformed from analog to digital, print holds a unique position at the crossroads of work and life, blending our digital and physical worlds. At HP, we see expanding growth potential for ourselves and our partners as print technologies meet the needs of a nomadic workforce in secure and sustainable ways. We believe in the power of print to deliver the enduring desire for real, authentic, personal connections. Printing can do that in a way no virtual tool can. Take the photos on your smartphone, for example. Our phones are changing how Enrique Lores, President of Imaging & Printing Business at HP, speaking at the HP Reinvent World Partner Forum 2017 we create memories: last year people took over one trillion photos on their phones. But the vast majority of the images live and die in our timelines and texts — creating a con- sumer product opportunity. The HP Sprocket Portable Photo Printer reinvents the way people preserve and interact with the mem- ories they create using their smartphones and other devices. Work everywhere, print anywhere The workplace is more mobile than ever before, and increasingly focused on collab- oration. That’s why we developed HP Roam, empowering people with the freedom to print from anywhere. It works both as a mobile app and PC cloud tool, allowing you to print directly to the cloud, and retrieve the phys- ical document from any printer. HP Roam Mobile-centric workstyles Personal and relevant Collaboration • Pervasive cloud connectivity • Frictionless across devices • 100% reliability • My personality every- where • Workflow integrated • Technology that anticipates • Ability to share anything easily • Collaboration tool integration • Next-gen designs will replace printer drivers and solve device compatibility challenges, making printing a seamless part of everyday life. Of course, a more mobile, personalized, and connected printing experience demands increased cyber security. Breaches of confi- dential data are a growing concern around the globe, and many companies fail to realize that their printers are often big vulnerabilities to their IT systems. As customers draw on apps and data from a proliferating number of locations and devices, they need security that pro- tects them wherever they go. Devices that are more interconnected and multipurpose need to feature the robust security, threat detection and security management tools we build into PCs. HP Connection Inspector, an intelligent embedded security feature cre- ated by HP Labs, helps printers stay ahead of malware attacks with advanced self-healing Security threats Delivered as a service • Robust device security • Threat detection • Security management tools • Customer required • Experience driven • Partner led Issue 8 · Winter 2017 · Innovation Journal 7