HP Innovation Journal Issue 08: Winter 2017 | Page 18

Reinventing HP from the inside: Strategy
Making the
simple complicated
is commonplace;
making the
complicated simple,
awesomely simple,
that’s creativity.
— Charles Mingus
W
hen a person has achieved true
mastery of their discipline — a musi-
cian, a chef or an athlete, for exam-
ple — they can make a virtuoso performance
seem simple. Monumental effort, complexity
and technique are synthesized into a simple,
sublime outcome: A piano solo. A towering
soufflé. A perfect no-hitter.
An enterprise must have speed, skills and
agility to meet shifting challenges and engage
with customers in today’s instant, on-demand
digital economy. Here too, true mastery is
making it seem simple.
As HP partners drive digital business trans-
formation for themselves and their customers,
HP’s global channel organization is shoulder
to shoulder with them on the journey. HP has
Core
Growth
Creating a culture
of agile innovation Improving employee
experience Shifting from
traditional to digital
Putting customers
and partners first Driving integrated
processes and
systems Reducing IT
cycle time
Driving cost savings Creating secure
operations Incorporating
analytics into
business processes
Staying focused on our strategy
recognized that to compete and thrive, we
need to keep pace with customers’ new dig-
itally driven expectations. And that’s why HP
has embarked on a massive, company-wide
digital transformation and business reinven-
tion designed to propel the company into the
digitally focused, experience-oriented envi-
ronment that customers value.
We are transforming not just what we sell,
but also the way we partner and the way we
operate, to make the complicated work of
transformation simple — awesomely simple.
Company-wide, we’re transforming different
parts of the business toward speed, simplic-
ity, and the ability to deliver the experiences
customers value most.
Today’s business environment is in-
creasingly digital, mobile and connected.
Customers, employees and partners expect
the companies they deal with to meet them
where they live, with a consistent brand
Reinventing HP from the inside: Outcomes
24%
INCREASE
REMOVED
70%
50%
Y/Y GROWTH
INCREASED BY
15%
in sales representatives’
face time with
customers of channel program
complexity by digitizing
manual activities in sales representatives’
face time with
customers sales representative
satisfaction with
operations
9
POINT JUMP 20
POINT JUMP in customer purchase
net promoter score since
November 2015 in partner net
promoter score since
November 2015 SECURE
DEVICES BENCH-
MARKS
18 Innovation Journal · Issue 8 · Winter 2017
Future
security solutions
on internal PCs
and printers
strategy & business
management functions
in top benchmarks
experience across every touchpoint. The best
digital experiences are raising the bar for every
customer interaction, regardless of segment
or industry.
What is true for our customers and part-
ners is true for HP, which is why we embarked
on our own transformation: a massive internal
reinvention of the company, beginning with
the November 2015 separation of Hewlett
Packard Enterprise and HP Inc.
Omni-channel: Meeting
customers where they are
A core objective of HP’s transformation is to
make doing business with HP easier by creat-
ing seamless digital experiences for partners,
HP sales representatives, HP operations, and
customers worldwide. We’re creating an om-
ni-channel go-to-market capability that moves
from process-based to experience-based
operations, integrating digital enhancements
across each step of the customer journey and
using data and analytics to drive better cus-
tomer experiences and sales representative
and partner effectiveness.
We also are shifting our product and service
portfolio to provide innovative solutions in a
much more service-oriented manner, helping
customers beyond the task at hand.
On the previous page you will find a snap-
shot of the goals, the ground we’ve gained and
our momentum in HP’s journey of reinvention.
When the right technology infrastructure is
in place to support creativity, innovation and
growth, the outcomes are nothing short of