HP Innovation Journal Issue 07: Summer 2017 | Page 16

SUSTAINABILITY
Innovating a better way to print,
publish and produce
HP reinvents technologies to lower the impact of printing
by N
 ate Hurst, Chief Sustainability and Social Impact Officer, HP;
John Ortiz, Director of Product Stewardship, HP
O
ver the centuries, mankind has used the
printed word as a way to exchange ideas,
share histories, keep records, and enter-
tain others. As the world became more digital,
many assumed that printing would become
essentially obsolete.
The truth is that printing remains as import-
ant today as it was decades ago. In fact, busi-
nesses and consumers print trillions of pages
each year. In the U.S. alone, a typical office
worker prints 10,000 pages per year. *
What has changed is the way people think
about printing and the potential impact their
actions may have on the environment.
At HP, we’ve been working to reduce the
amount of materials used to make our print-
ers and phase out substances of concern in
those products.
We’ve also developed HP EcoFFICIENT Paper,
which is 25 percent thinner than typical office
paper. This means fewer trees needed to cre-
ate this paper and an environmental impact
that is at least 30 percent lower compared
with industry-standard office paper in the U.S.
This effort supports our goal of achieving zero
deforestation, in which all HP brand paper and
paper-based product packaging * will be derived
from certified and recycled sources by 2020.
And we continue to innovate with solutions
such as HP Managed Print Services, which helps
customers optimize, manage, and improve
their printer fleets and digital workflows by
combining hardware, supplies, software, and
services. This service can help organizations
16 Innovation Journal · Issue 7 · Summer 2017
HP digital printing solutions enable organizations to lower costs, time, and waste by printing materials as they are needed
where they are needed. They also reduce the environmental impact of printing by lowering energy consumption,
minimizing emissions, and meeting stringent environmental standards for the inks that are used.
reduce printing-related energy usage by up to
40 percent, decrease imaging and printing costs
by up to 30 percent, and lower paper waste by
25 percent or more. *
Digitizing supply chains
and production
To achieve the quantum improvements in envi-
ronmental performance we all want, we must
reinvent the very nature of printing.
One way HP is doing this is by developing
commercial print solutions that help organiza-
tions shift from analog to digital printing. These
solutions, which are already in use around the
world, enable on-demand, customized print-
ing of materials, including marketing collater-
al, labels, signage, and packaging, that helps
companies create more tailored materials with
less waste.
For example, companies like Coca-Cola,
Emerald, and Nestle have used HP Indigo digital
presses to create highly-customized and per-
sonalized packaging for their products — de-
livering unique content targeted to specific
audiences in an efficient and cost-effective way.
But HP’s commercial printing solutions are
about more than just customization — they also
help companies reduce the environmental im-
pact of printing.
For example, with HP PageWide Web
Presses there are no plates or shells to produce,
store, nor dispose of after a print job is complet-
ed. Also, digital printing doesn’t create “make
ready” waste at the start of production, like tra-
ditional analog technologies. And HP PageWide