HP Innovation Journal Issue 05: Winter 2016 | Page 25

problem facing Boston and enter their ideas
to solve it at five different HP stations across
Boston. Those ideas were then developed at
the HP Hack-a-thon ‘Reinvent the City’. Chief
Sustainability Officer Nate Hurst and HP mil-
lennial mentors helped summit attendees
pitch the best proposals in areas ranging from
healthcare to mobility to Boston municipal
decision makers.
The HP ‘Reinvent the
City’ challenge harnessed
the great intellectual
capital of these game
changers to help solve
urbanization challenges
all over the world and
leave the city of Boston
better than we found it.
Looking ahead
engage with HP’s consumer products, as
well as the educational Sprout by HP desktop
HP’s unique value proposition, bridging the computer, which served as the central hub of
digital and physical world and delivering in- its Idea-A-Thon. The activations culminated
novative products, is helping business-mind- when HP hosted a Hack-a-thon where eight
ed Millennials and change-agents make a Forbes Under 30 teams worked together
difference. HP is proud to have engaged with to develop solutions to the eight questions
a new generation of thinkers and innovators that were posed to participants. Each team
in Boston, a city with a legacy of innovation, tackled a different Megatrend problem from
making cities biker- and
pedestrian-friendly to
overhauling healthcare
in the U.S.
“On behalf of every-
one at Forbes, we want
to thank HP for its part-
nership at the Forbes
Under 30 Summit. HP
made an impact on the
Millennials are
entire Forbes Under 30
community…a commu-
HP’s future
nity of influencers who
As a company that has
aim to change the world
innovation and reinven- Shane Wall and Forbes 30 under 30 honoree Ian Cinnamon amaze the audience by flying a drone on stage for good.” said Janett
tion at its heart, HP has
Haas, SVP of Sales at
always encouraged young employees to education and technology. HP is reinventing Forbes Media.
take positions of responsibility and believes itself, and ultimately, helping make life better
From unique activations to demos of
they represent the future of the company. It for everyone, everywhere by providing HP drones as a solution to city challenges to a
is not by chance in early 2016 Forbes select- Technology to millennials intent on making “Hack-a-thon for Good”, HP left a lasting im-
ed HP’s own employee Giulia Pastorella as a the world a better place to live. We will keep pression on some of the globe’s most influ-
30 Under 30 honoree for Europe in Law and looking to the next generation of entrepre- ential young business leaders and disruptors.
Policy. Giulia leads HP’s government relations neurs and thought leaders to provide ideas
“The Forbes Under 30 Summit was just
in UK, Italy, and the Nordic countries. She has and areas of focus to drive new innovation and the beginning of a strategic relationship be-
a PhD in European politics from the LSE and bring solutions to future challenges.
tween HP and Forbes. We look forward to the
has worked in public affairs, journalism, and
continued success of our joint partnership.”
academia as well as found her own company. HP and Forbes partnership
added Haas. 

She said: “At HP it is not age or seniority, but
ideas that matter. Working in an environment It was the perfect forum for HP to touch (This Special Report by Giulia Pastorella,
that values innovation and diversity is very and engage with some of the world’s most Government Relations UK & Italy, HP; Lisa
fulfilling. I am proud that HP recognizes the influential millennials and future leaders in Baker, Director of Marketing, HP; Cheryl
Walter, Manager of Marketing, HP)
added value millennials like me can bring and major fields.
sponsored the Forbes summit.”
HP played a powerful role in this extraor-
Giulia is just an example of the next gener- dinary event through unique activations,
ation of leaders and a generation focused on challenging attendees of the summit to come
social impact. Millennials are a diverse group up with ideas to help solve issues related to
that align with HP’s mission and HP is providing rapid urbanization. At different venues all
the brightest young entrepreneurs, breakout over Boston, HP stations with laptops were
talents, and change agents the tools to enable set up for participants to provide their ideas
them to reinvent and help make life better for and solutions.
everyone, everywhere.
HP’s held a large presence at the Forbes
Under 30 Village, where attendees could
Issue 5 · Winter 2016 · Innovation Journal 25