HP Innovation Journal Issue 05: Winter 2016 | Page 13

Toward new, emerging digital markets
HP innovates for the transformation ecosystem
Internet
Hypermobility of Things
Smart
machines
Jet Fusion
3D printers
Device
as-a-Service
Digital
printing
Graphics
HP and global systems integrators
help customers adopt the tools of
business transformation
portfolio. He and his colleagues are working
with HP to deliver a new class of offerings,
known as “smart services,” that are focused
not on features and functions, but on custom-
er value, experience, and business outcome.
“It is critical that smart services be grounded
in constant innovation and evolution,” says
Greg Roberts. Alliance Partners and HP work
hand-in-hand to help leaders and teams nav-
igate the reinvention of business models and
to ensure that they’re equipped with the most
current and competitive technology available
to support those efforts.
Starting small to go big
Smart fitting rooms with magic mirrors that
can change lighting, or show an item in dif-
ferent color options.
Adopting new technology like this is sim-
ple in theory… and bedeviling in practice, with
lots of questions for IT to consider, such as:
Will our back-end systems support this new
product? Will it interfere with performance
of our other critical apps? And will we know
that before a service outage?
But these are just part of a much larger
picture. Delivering a true omnichannel ex-
perience to customers will require organiza-
tions to transform business processes and
sometimes their entire business model, with
an impact on supply chain, manufacturing,
transportation and materials. The questions
here are broader: What new investments will
prepare us to compete today and tomorrow?
How can we leverage existing infrastructure?
What organizational changes and training
will be required?
Whether in retail, hospitality, banking, or
any other industry, in order to significantly
improve the end-customer experience, you
have to completely change the ecosystem in
order for it to work at the customer level. This
is where a team of alliance partners plus HP
brings a lot of value to the customer.
Hotbeds of Global Alliance
activity today
HP’s developing leadership in the 3D printing
arena is a key opportunity for collaboration.
The Alliance is working intensely to support
customers on their journey to maximize
the potential of 3D printing technology.
Optimizing that investment will require a
complete redesign of processes. Imagine an
auto maker or computer hardware vendor
with a model that has been phased out. You
have to keep spare parts for those products,
but—how many, and how long, and where do
you store them? The long tail of spare parts
would change dramatically with the ability to
3D print parts on demand. This would be a
huge benefit—but requires a transformation
of the entire supply chain.
Our Alliance partners also see a huge
market for Wearables in the future, and are
particularly interested in HP’s ability to deliver
relevant enterprise products in this category.
So for example, imagine a wearable—a band
with a GPS and DNA sensor, for a new level of
security. From a user perspective, office doors
open and lights turn on automatically; your
computer recognizes you and your workspace
pops up automatically, wherever you are. For
facilities, it offers visibility throughout the
building: how space is being used, who has
access to which areas, maximizing indoor
climate and lighting efficiencies.
In the previous two scenarios—3D-print-
ed parts for hardware makers or enterprise
wearable solutions—we can imagine new
services that are at once game-changing,
promising, and disruptive. On the following
page you’ll find an article by Greg Roberts of
Accenture, an HP Global Alliance Partner. Greg
is a Managing Director with responsibility for
the Pacific Region Electronic and High Tech
At a recent HP briefing, there was consider-
able surprise and excitement among systems
integrators with regard to the scope and tra-
jectory of HP’s innovation pipeline. Our activi-
ty in emerging digital markets, combined with
our scale and stability, make HP an attractive
collaboration partner. Because of the intense
work involved for HP’s product engineers to
jointly develop a new customer solution, we
are only engaging in a few projects at time—
but the results are promising. Through our
work with alliance partners consulting and
developing solutions, we are enabling cus-
tomers to optimize business outcomes and
realize the maximum potential from their
investments.
With each new engagement, the HP Global
Alliance is laying track for businesses who are
inspired (or driven) to take on digital business
transformation, with all of its disruption and
uncertainty. We’re working toward the ulti-
mate win-win: HP as vendor of choice for the
tools of transformation—and customers who
can evolve and thrive on their transformation
journey, with expert guidance along the way. 

Jochen Erlach is Vice President & Head
of Global SI Strategic Alliances at HP. In
this capacity, he is responsible for driving
and developing the business with and
through the strategic System Integrators
and Alliance Partners worldwide.
Issue 5 · Winter 2016 · Innovation Journal 13