HP Innovation Journal Issue 04: Fall 2016 | Page 21

SPECIAL REPORT
HP steals the show at Panorama!
The ultimate integrated experience powered by HP
The first festival of its
seven interactive in-
kind, Panorama’s em-
stallations created
phasis on linking tech-
by New York-area
nology with creative
artists, and four HP
industries such as mu-
sic and art has pushed
branded experienc-
forth more innovative
es. The seven artist
thinking. Laden with
installations, pow-
HP technology infused
installations, HP tech-
ered by HP, skillfully
nology is inspiring and
combined technol-
enabling young cre-
ogy, artistry, inter-
ators to do things they
activity and design.
could not have done
before.
Artists who designed
HP brought the ultimate integrated experience to life at Panorama NYC, a music and art festival.
The festival, which
the installations in-
is in its inaugural year, takes its name from the
of
three
elements:
a
façade,
the
exhibition
cluded
Emilie
Baltz,
Future
Wife, Dave & Gabe,
Panorama of the City of New York, a nearly 10,000
square-foot-to-scale model of the city located in space and a massive dome that housed a Gabriel Pulecio (AKA Lustix), Mountain Gods,
the Queens Museum.
360-degree virtual reality theater.
T
Red Paper Heart, and Zachary Lieberman.
The HP branded
experiences includ-
“The relationship between art, music and technology is blurring in ways
ed interactive stations
unimaginable. HP is helping creators push the boundaries of innovation
where festival-goers
and art — and our core technology is enabling these artists to create
received hands-on ex-
things they could have not done before by turning inspiring ideas into
perience with HP’s most
reality and ambitious challenges into memorable achievements.”
innovative products,
including the compa-
—Antonio Lucio, Chief Marketing Officer, HP
ny’s high-performance
he ancient Greeks
thought that both
divine interven-
tion and a collection of
female muses inspired
the creation of poetry,
music and art. Today,
we at HP believe that
technology can inspire
creativity at the deepest level, enabling con-
sumers to channel their innate drive to seek
out novel sensory experiences and make
new things.
That was the idea behind the spectacu-
larly successful special showcase called The
Lab at this summer’s Panorama music and art
festival, held July 22–24 at New York City’s
Randall’s Island Park.
The Lab
Presented by The Verge and powered by
HP, The Lab — described as a “playground
of music and technology” — was comprised
The façade —  a geometric architec-
tural marvel by day, and a mind-blowing
ultra-high-definition projection-mapped ex-
perience by night — encompassed the entire
exterior of The Lab creating a sense of mys-
tery and intrigue which served to heighten
the visceral experience for the attendees by
creating a visual journey throughout the fes-
tival. Volvox Labs, a new media design stu-
dio working at the intersection of the digital
and the physical, used HP Z Workstations
to create the generative projection-mapped
content.
The exhibition space was shared by,
‘The museum of Reinvention’, a group of
A festival goer explores the interactivity of HP Sprout
Issue 4 · Fall 2016 · Innovation Journal 21