HP Innovation Journal Issue 03: Summer 2016 | Page 2

Transformation is all around us these days: fundamental changes to how we work, how we design and manufac- ture products, how we approach healthcare and other professions. In this issue we will explore how our physical and digital realities are colliding and fusing to create new experiences, and transform industries and processes. At HP we call this synthesis of our physical and digital worlds Blended Reality. We are seeing early examples of this transformation in manufacturing, where traditionally rigid bar- riers between design, production and physical goods have become porous, redefining design-make-build processes so dramatically as to create a new Industrial Revolution. The convergence of medical diagnostics and digital health are leading to the disruption of established structures, processes and partnerships in our healthcare system. In business across industries, conventional sales models are being transformed by the measurable influence of social media on customer relationships and purchasing cycles. This issue explores each of those transformations, as well as how the print industry is thriving in the digital age, the journey of HP web press technology from production to the office, and how the HP Graphics Solutions Services team is transforming the customer experience. We are excited to release this issue to coincide with drupa 2016, the largest print media tradeshow in the world. The print industry has been going through its own major transformation, and this year’s drupa event will put a spotlight on the new and future technologies that are propelling the industry forward. HP will be showcasing our Multi Jet Fusion technology and sharing our vision for the vital role 3D printing and immersive computing will play in that future. An immersive and ubiquitously connected world is all around us, presenting new advancements and opportunity every day. The time is now to leverage this momentum to create richer experiences and new ways of doing things. Let’s shape the future together, Shane Wall Chief Technology Officer and Global Head of HP Labs 2 Innovation Journal · Issue 3 · Summer 2016