HP Innovation Issue 23: Summer 2023 | Page 57

Fragmented land adjoins old-growth forest in the distance , with year-old trees in the foreground , below ; Nogueira and Oliveira ride to collect seeds in the Atlantic Forest , below right . has partnered with REGUA to contribute to HP ’ s forest conservation goals . HP has worked with WWF for over a decade to improve the sustainable sourcing of paper and paper-based packaging in the company ’ s supply chain . In 2019 , WWF and HP began a partnership to help restore 550 hectares of threatened forests in Brazil and improve the management of 89,000 hectares of forests in China . Two years later , HP and WWF announced the expansion of conservation efforts in Brazil ’ s Atlantic Forest to address the impacts on forests from printing with HP printers . They also identified two new crucial landscapes : Madre de Dios in Perú , one of the most biodiverse regions in the Amazon , and the forests of eastern Australia , home to koalas and other species that were severely impacted by recent wildfires . Work in these three crucial landscapes totals nearly 333,000 acres , or 134,771 hectares . Additionally , in 2022 HP gave $ 10 million to Conservation International for reforestation work in the Amazon Rainforest that will help HP toward its forest conservation goals .
As the private protected area maintained by REGUA has expanded to nearly 11,000 hectares , including over 400 hectares of forest under restoration , Nogueira has become one of the heroes of this story . “ I know this place
PHOTOGRAPH BY like the back of my hand . When I first came here , I was a little boy . Many years ago this was a cattle pasture ,” says Nogueira . Many of the 650,000 trees that have been replanted in the region have passed through the hands of his small team .
Germinating rare trees such as the rusty-trunked pau-brasil or the elongated jequitibá-branco is complex . Every seed is registered according to size and date of collection , then weighed and kept in a refrigerator until it is ready to be germinated in a nursery and grow into a seedling , where it stays for up to a year before it can be replanted in the wild . A deep well of local knowledge is often vital to identification . “ Not every species is in the book , so I go back to the woods , collect a branch , register it , then take it to a person who will say , ‘ This is a
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