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press run , but gets rid of the flawed print and reproduces it without the operator having to make an adjustment .
“ HP just released that this year ,” Nelson says . “ So that , to me , is working together in that partnership . They ’ re really listening to us and not just telling us how to run their equipment better . And so in the end , we both win .”
AS A COMPANY that made its name selling physical prints in a digital world , Shutterfly is increasing its focus on sustainability in all its operations . Since opening in January 2020 , the Plano plant has donated 27,000 pounds of usable materials like extra paper to local and national nonprofit organizations and diverted ( by recycling or donating ) more than 70 % of the waste produced at the site . The company as a whole has reduced landfill waste by 12 % in 2022 .
“ Let ’ s face it , we ’ re a very large producer of paper products , so we want to make sure that we ’ re doing our part to be sustainable ,” Nelson says .
Sokol says . “ There ’ s a real intent to get things fixed together .”
For example , with the hundreds of temporary employees coming to the plant each holiday season , Shutterfly needed a way to more efficiently identify printing errors . Its new workforce may not be able to identify a perfect print from a flawed one right off the bat , so the company reached out to HP for a solution .
HP came back with an “ automatic alert agent ,” or Triple-A , a software that automatically scans the completed print and compares that image to the original print file . If there ’ s any discrepancy , the Indigo press stops the print run and alerts the operator . Now , with a new update this year , the program won ’ t even stop the
While damaged or excess paper material produced at the plant is recycled , customer prints that are damaged or rejected can ’ t go to a landfill . To reduce privacy concerns , Mooney says those products must be completely destroyed . Shutterfly contracts with an incinerator company in nearby Oklahoma that shreds and recycles these materials to protect customers ’ privacy . Material that can ’ t be recycled is then transformed into energy that supplies power to southern Oklahoma and northern Texas . J
Employee Shabnam Adnan readies Shutterfly ’ s iconic orange boxes for shipping , above ; used ink cartridges are cleaned and refilled through HP ’ s recycling program , above left .