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Et ut auta quatemporem With segment of one , I am referring to the ability — aided by data and insights — for businesses to deliver hyper-targeted and unique value propositions to any customer . First and foremost , of course , is being transparent about our intentions and offering customers the ability to choose how we use their personal data . At HP , we only collect and use personal data to manage our relationship with our customers and provide them with customized experiences .
For example , our Managed Print Services offering collects printer usage data to learn how a business works , evaluates why and when people print , and identifies areas for optimization . But imagine being able to do that at an individual level by alerting a company ’ s employees when they are not using the color or contrast settings as efficiently as they could .
Similarly , the segment of one strategy can be applied to consumers to address their unique needs — based purely on volume . Say a customer is an HP Instant Ink subscriber , receiving their ink on a scheduled basis when the printer ink levels are low . However , they ’ ve forgotten about the 300 holiday cards they usually print and send every December , which requires significantly more ink . With Instant Ink , we can proactively predict that usage uptick so they aren ’ t left without ink when they need it the Romania
most . Understanding how our products are used PRAHOVA is critical RIVER for VALLEY the optimization of future product and cloud service iterations . But
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100 minutes
Time saved with a telehealth visit compared to an in-person visit
SOURCE : AMERICAN WELL
1 in 5 emergency room visits
could be avoided with the adoption of telehealth
SOURCE : MCKINSEY & COMPANY
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HP / / INNOVATION / / SUMMER 2022 51