HP Innovation Issue 21: Summer 2022 | Page 41

“ YOUR PC SHOULD BE REALLY
VERSATILE AND ADAPT TO WHICHEVER ENVIRONMENT YOU ’ RE IN .”

“ YOUR PC SHOULD BE REALLY

VERSATILE AND ADAPT TO WHICHEVER ENVIRONMENT YOU ’ RE IN .”

— SANDIE CHENG , GLOBAL CMF DIRECTOR
Cheng says . “ It ’ s a balance of staying creative and also being realistic .”
The same holds true for how the materials are made . Manufacturing with fabric is notorious for producing massive amounts of waste because of the way patterns are cut , but HP wants to change that with its own soft goods , such as the HP Renew Sleeve . It ’ s made with 96 % recycled plastic bottle material , and importantly , the 3D knitting process used to make the laptop sleeve leaves virtually zero waste , generating only a few stray threads .
Earlier this month , Cheng and her team went to Milan , Italy , for fresh inspiration . They attended Salone del Mobile 2022 , one of the industry ’ s largest textile , furniture , and home design trade shows , to get a sense of the big design trends of the next few years , including what Cheng calls “ the centered home ,” which evokes feelings of comfort , coziness , and calm .
She explains that the blurring of work and life means that what consumers want in their next device , whether it ’ s one issued by their company or selected from a store shelf , is something that looks and feels like it fits into their personal spaces . “ Your PC should be really versatile and adapt to whichever environment you ’ re in and how you want to use it ,” she says .
Consumers also want to feel good about their purchase , which increasingly means choosing brands that care for the finite resources on our shared planet . A 2021 report by research firm IDC found that 43 % of 1,000 decision-makers said sustainability was a critical factor in their tech-buying choices .
As the Personal Systems designers charge ahead into a sustainable future — whatever it brings — they ’ ll surely do it in their iterative , measured , and collaborative way .
“ When it comes to sustainability , it ’ s all about forward progress , and everyone ’ s job is a sustainability job ,” Wolff says . “ As founder Dave Packard said , ‘ The betterment of our society is not a job to be left to the few . It ’ s a responsibility to be shared by all .’”
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