THE OUTLOOK : DIGITAL TRANSFORMATION
“ It is fundamental to accelerated growth and sustained efficiency , and is a critical market differentiator .”
Vijay lives in New Jersey with her family and works in New York on Greg Baxter ’ s Digital & Transformation organization ( D & TO ), where she describes her role as spearheading digital strategy and enablement for HP ’ s growth priorities and building key digital accelerators ( digital automation and digital services ). Before HP , she led multiple digital transformation efforts in banking and financial services and consulted for different industries . She spoke with Innovation about championing digital transformation at HP .
“ We want to get HP to where every experience , decision , and journey is connected , personalized , and simplified for customers , employees , and partners .”
Why are you so passionate about digital transformation , and what is the opportunity for HP ? We are in a time where there is a radical shift in customers ’ needs and how they would like to be served . The pandemic has further accelerated an already heightened trend where customers are no longer buying products — they are buying solutions to their problems . HP has a spectacular growth opportunity in how we show up for our customers in this changing marketplace — with personalized services that seamlessly switch between personal and professional lives , as well as hybrid workplaces , and a hyperfocus on ease of engagement . All this requires us to design , deliver , and operate with high degrees of digital maturity across HP — an amazing opportunity !
What are you focusing on in your role ? The mission is always how to best solve our customers ’ problems , period . I look at three core areas . The first is connected experiences , or all the ways people interact with the company . The second is real-time insights on the supply chain , market forecasts , customer buying history , and so on , which must be accurate , available immediately , and traceable to their source . The third is digitizing processes across the spectrum of operations , from presales to sales , to delivery , to fulfillment , to servicing and maintenance . Each of these domains has a home across D & TO , some within Strategy & Solutions and some outside . We bring together these building blocks and deliver the end-to-end enablement for HP ’ s strategic growth initiatives .
How does your work fit in with the other focus areas of the broader Digital & Transformation organization ? Every digital solution that we deliver brings in the best of our core capabilities across experience , platforms , data , analytics , digital services , automation , and process , executing to clear , measurable business outcomes . In addition we drive the overall strategy for D & TO , as well as lead initiatives to further digital literacy within HP .
A lot of us came from different parts of the organization , and we ’ re now trying to steer this ship together . We all believe in striving to be a teeny bit better than yesterday , and we also aim to bring a human element to everything we do because , ultimately , we ’ re trying to solve human problems .
Can you tell us about how digital transformation affects HP employees ? We are focused on resolving high-frequency pain points raised by our employees , including systematically automating and simplifying repetitive processes , providing access to best-in-class workplace devices and tools , and fostering digital ways of working . We ’ re literally enabling the workforce to do what they do best every single day .
What does success look like for the Digital & Transformation organization ? The primary goal of any digital transformation is to enable faster innovation , higher agility , seamless experiences , and connected processes , delivering superior business outcomes and higher customer satisfaction at radically lower cost curves — in essence , faster , better , cheaper . This is a multiyear journey . In a year or so , if we can strengthen our foundation with a standardized , reusable set of “ digital building blocks ” across experiences , insights , and processes and have delivered on our growth agenda , that would be a great step . — Sarah Murry
HP / INNOVATION / SUMMER 2022 10