HP Innovation Issue 20: Spring 2022 | Page 7

THE BIG PICTURE FROM HP EXECUTIVES AND THOUGHT LEADERS

The

OUTLOOK Why Services Are the Key to The Next Era of Enterprise

Luciana Broggi , Acting Chief Commercial Officer , on the ways businesses must expand and strengthen service offerings to maintain a competitive IT infrastructure .
illustrations by rose wong

continues to expand globally . Amid these changes , customers have expectations that demand companies innovate or be left behind .

Technology simply can ’ t keep up , and there ’ s a good reason why : As global IT budgets tick upward , investments in managed services are also growing . This landscape can seem overwhelming — but it doesn ’ t have to be . While these shifts are redefining how we work and how companies operate , the IT industry is responding with innovative solutions for some of the most pressing business challenges . The rise of comprehensive services for hardware , software , and more enables companies to adapt , scale , and continuously innovate in a way that caters to the use cases and experiences today ’ s customers crave . Services will not only fuel the next enterprise
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HYBRID WORK REQUIRES
8
THE SUCCESS OF
MODERN IT DEPARTMENTS
INSTANT INK
by Sumeer Chandra
Q & A with Diane Sroka
HP / INNOVATION / SPRING 2022 5