THE BIG PICTURE FROM HP EXECUTIVES AND THOUGHT LEADERS
The
OUTLOOK Why Services Are the Key to The Next Era of Enterprise
Luciana Broggi , Acting Chief Commercial Officer , on the ways businesses must expand and strengthen service offerings to maintain a competitive IT infrastructure .
illustrations by rose wong
continues to expand globally . Amid these changes , customers have expectations that demand companies innovate or be left behind .
Technology simply can ’ t keep up , and there ’ s a good reason why : As
global IT budgets tick upward , investments in
managed services are also growing . This landscape can seem overwhelming — but it doesn ’ t have to be . While these shifts are redefining how we work and how companies operate , the IT industry is responding with innovative solutions for some of the most pressing business challenges . The rise of comprehensive services for hardware , software , and more enables companies to adapt , scale , and continuously innovate in a way that caters to the use cases and experiences today ’ s customers crave . Services will not only fuel the next enterprise
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7 |
HYBRID WORK REQUIRES |
8 |
THE SUCCESS OF |
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MODERN IT DEPARTMENTS |
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INSTANT INK |
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by Sumeer Chandra |
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Q & A with Diane Sroka |
HP / INNOVATION / SPRING 2022 5