HP Innovation Issue 20: Spring 2022 | Page 14

THOUGHT LEADER : VIRTUAL LIFE
Building these robust digital environments requires significant computing power .” worlds on our physical world , blending characters , environments , objects , and information that can help us find our way in a new city or fix a broken machine on the factory floor . VR devices will allow users to move throughout virtual spaces , play games , and interact directly with others in the metaverse .
Blockchain provides a decentralized and secure way for transactions to occur in the metaverse . It creates the transactional foundation , from proving ownership of an NFT collectible to a virtual real estate deed , enabling smart contracts , decentralized governance , and interoperability between worlds . Cryptocurrencies allow virtual currencies to be converted to fiat currencies , creating a bridge between virtual economies and real-world economies .
Where HP can contribute HP , for its part , is looking ahead to bring its own vision of product excellence to usher the metaverse into being and empower its users .
VR setups like the HP Reverb G2 , coupled with gloves and sensors , can offer hyperrealistic immersive experiences , allowing users to interact and transition to various virtual spaces , even “ tunnel ” from one world to another , and interact with others .
On the AR side , HP recently teamed with Microsoft to use the HoloLens 2 AR headset
with packaged HP software , to allow HP industrial print engineers to train and troubleshoot industrial printers virtually . HP Tech Ventures portfolio company Mojo Vision aims to push the envelope further with AR contact lenses .
Building these robust digital environments also requires significant computing power , which can be costly and have a big impact on the environment . Z by HP , coupled with its recent acquisition of Teradici , looks to address this by offering metaverse creators and developers the ability to build a cloud-based digital twin of their workstation , reducing costs and climate impact .
On-demand 2D and 3D printing will allow digital assets to be printed into physical assets and shipped anywhere . At the same time , immersive gaming peripherals such as those from HyperX will enable new gaming and entertainment experiences in the metaverse . HP also has a runway to build on its industry-leading endpoint and edge security solutions and add new capabilities to extend that leadership into the metaverse .
An economic lightning rod The metaverse promises new revenue streams and business expansion , from hardware and software to social commerce , advertising , events , and a creator economy .
NBA is offering courtside seats in the metaverse . The Hyundai Mobility Adventure on Roblox allows users to race , play games , learn about Hyundai ’ s technologies , and take part in festivals . At the same time , brands can find meaningful ways to give back in both the virtual and physical worlds . American snack brand Slim Jim launched an NFT last year , with all proceeds going to World Central Kitchen , which provides emergency food relief programs .
While there is still a lot of uncertainty around how it will evolve , a mature metaverse should mirror the open , democratic ideals of the internet and provide a single immersive and interoperable platform .
Like the advent of the web , the metaverse will have a broad impact on every aspect of our lives . We are just in the early stages , similar to the dial-up days . Yet with each NFT sale , new virtual world , crypto blockbuster , and 3D breakthrough , Neal Stephenson ’ s vision of a fully immersive world is growing closer . The metaverse is coming , and fast , with a vibrant and expanding community shaping it . We now just need to open our collective imagination to its possibilities .
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