HP Innovation Issue 19: Fall 2021 | Page 32

An Expanded Business Canvas Related to the Plastics Challenge
THOUGHT LEADER : SUSTAINABLE MODELS
An Expanded Business Canvas Related to the Plastics Challenge
The power of this diagram ( versus more traditional , linear depictions ) comes in part from its ability to reveal where delays , rebound effects , or tipping points might be active in the system . For instance , the node labeled “ Environmental and recycling awareness ” will influence changes in several consumer habits — but only after a delay . Such awareness cannot be seen as a quick-fix solution , but over time it will help change the dynamics of the entire system .
Gap Gap in in rPET rPET supply supply
SHIFT TO NEW FORMATS / PACKAGING
CPG packaging volumes
Food-grade rPET demand
rPET incorporation targets
Shift to alternative packaging
Price
Price of of rPET rPET
Price of virgin PET
Sales growth objectives
Constraints on operations
EPR taxes , packaging mandates
Design changes ( recyclability )
REDESIGN PACKAGING FOR HIGHER
RECYCLABILITY ,
RPET CONTENTS
Price of alternative packaging
Oil price
PR costs , bad press
INVEST IN WASTE REMOVAL / COLLECTION PROGRAMS
Investor / shareholder scrutiny
Government pressure
Landfilling costs
Increasing urbanization
Pressure on municipal budgets
Waste removal programs
Leakage into environment
PET waste in oceans
PET waste in landfills
LOBBY FOR GOVERNMENT SETUP OF DRS SYSTEMS
Implicit time delay
Same relationship
Inverse relationship
NGO / media pressure
INVESTIGATE CONSUMER DEMAND / WTP DRIVERS
Consumer demand / WTP
Consumer incentives
Consumer PET disposal in nature
Packaging decisions Societal pressures
SPONSOR / RUN
INCENTIVES ,
EDUCATION PROGRAMS
Availability of DRS systems
Plastics use and pricing
Waste collection infrastructure
Environmental impact Consumer behavior Strategic intervention points
Environmental and recycling awareness
Source : BCG
Note : CPG = Consumer packaged goods / DRS = Deposit return system / EPR = Extended producer responsibility MRF = Materials recovery facility / PET = Polyethylene terephthalate / rPET = Recycled PET
HP / INNOVATION / FALL 2021 28