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EXPAND THE BUSINESS CANVAS Understand the broader context using systems thinking and stakeholder discovery . Stress-test your business model using trends analysis and scenarios to identify vulnerabilities and opportunities .
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SCALE THE INITIATIVE Pilot and scale quickly to broaden the business model ’ s impact and value . Set new industry norms , reshape stakeholder dynamics , and set new boundaries for competition .
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INNOVATE FOR A RESILIENT BUSINESS MODEL Develop business model concepts that generate demonstrable environmental and societal benefits . Leverage archetypes of Sustainable Business Model Innovation . by david young and marine gerard
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LINK TO DRIVERS OF VALUE AND ADVANTAGE Test and refine the business model to explicitly connect the creation of environmental and societal benefits to the creation of business value and competitive advantage .
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HP / INNOVATION / FALL 2021 26