HP Innovation Issue 18: Summer 2021 - Page 52

4 SHANE GRIFFIN
VISUAL ARTIST & DIRECTOR NEW YORK , NEW YORK
“ There was an interest in the duality between the concrete aspect of Manhattan and Mother Nature kind of coming in to reset things in a way . I just kind of let my imagination run a bit wild with it . I wanted to see what my surroundings would look like if there was my interpretation of a living system growing over everything that I ’ m familiar with .”
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RIK OOSTENBROEK
ILLUSTRATOR & ART DIRECTOR HILVERSUM , THE NETHERLANDS
“ I wanted to do [ the animated transition from the previous section into Shane Griffin ' s ] in an organic way . I took it to Photoshop , and kind of played around , thinking , How can I transition this natural-toned landscape into a painting of a flower bed ?”
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6 JODY MACDONALD 7
ADVENTURE & DOCUMENTARY PHOTOGRAPHER SUN VALLEY , IDAHO
“ What inspired me to create my part of the project was just my love of nature and the outdoors , even from the most minuscule detail to these grandiose scenes of beauty . Because of the pandemic and being locked up , every time I went outside I paid more attention to the details .”
ORLANDO AROCENA
VECTOR ARTIST & GRAPHIC DESIGNER BOGOTÁ , COLOMBIA
“ When it came time for me to represent this incredible group of creatives in a poster , I would put the reel on loop and I would just look at the energy , the colors , the emphasis , and some focal points . From there , I grabbed key art that I wanted to focus on with the poster [ seen here in various stages ].”
HP / INNOVATION / SUMMER 2021 50