Christoph Schell / Chief Commercial Officer
LAPTOPS FOR SCHOOLKIDS
Parents in the US bought 2.2 million laptops last year
SOURCE : FUTURESOURCE
DIGITAL TWIN MARKET
Worth $ 3.8 billion in 2019 , it ’ s projected to reach $ 35.8 billion in value by 2025
SOURCE : MARKETSANDMARKETS
BRING-YOUR-OWN-DEVICE work , a single device and solutions can serve the needs of two different environments . For example : print workflows that help differentiate between pages printed for personal use and pages printed for work , to determine what costs should be reimbursed by employers .
Meanwhile , the ability to use data to create hypercustomized value propositions for consumers will also be crucial . The concepts of prosumer and data-driven insights should work in tandem .
Prosumers in every industry We must remember that prosumers are in all fields , including education , retail , the public sector , digital manufacturing , and more . For instance , as digital manufacturing accelerates , a lot of design and prototyping jobs can actually be done from home because 3D printers can read digital files . Even prior to the pandemic ,
61 % of employers say improved mobility is the top driver for BYOD . Greater employee satisfaction is second ( 56 %), followed by increased productivity ( 55 %)
SOURCE : CROWD RESEARCH PARTNERS entire factory workflows had been set up using “ digital twins .” Therefore , software designed for a workforce at home — such as HP ’ s ZCentral Remote Boost — is becoming more important because it allows flexibility for users to work from almost any endpoint .
In education , there is another massive opportunity to engage with prosumers . Take the rise of virtual learning last year . Buying a child ’ s first PC has become an essential task for a large emerging segment of customers . Never before have parents needed to consider battery life , processor speed , and webcam quality for a 10-yearold . But by recognizing these customers as co-designers of future PCs , we can create extremely tailored products that meet a range of preferences . I also predict that the parents and grandparents who ’ ve recently witnessed the power of virtual learning for their families will soon consider virtual classes and digital upskilling themselves . This next generation of older digital learners will have an immense impact on the future of EdTech design .
Prosumers are also demonstrating their influence not only in the technology they choose to buy but , importantly , in the devices they choose not to buy . Companies must use insights from digital interactions to understand end users ’ needs , moment to moment .
The legacy and ideas of great thinkers like Toffler live on because they tap into a fundamental aspect of human nature : the drive to constantly improve ourselves and our world . Prosumers have the power to set the tech agenda for the next decade . And we , as an industry , not only have an opportunity , but an obligation , to fully embrace this influential segment in how we design and commercialize our tech .
HP / INNOVATION / SPRING 2021 7