PLANET
THE HP LASERJET M1005 PRINTER : LESS PACKAGING , LESS WASTE , LOWER COST
13 %
reduction in packaging weight
95 metric tons
of plastic foam eliminated
customers are setting their own targets for sustainability and plastic waste reduction , highlighting that this isn ’ t solely a consumer or regulatory issue .
“ When one of our commercial customers buys 100 displays from us and has to deal with so much plastic foam cushioning all at once , they get upset about that ,” he says .
Investors are shifting their money to companies pursuing sustainability as consumers increasingly demand action . Bloomberg Intelligence ’ s ETF tracker shows that cash flows to funds that include companies pursuing sustainability goals grew to $ 4.4 billion in 2018 , a 119 % increase from the previous year . Leading investment manager BlackRock expects sustainability-focused mutual fund and ETF investing to top
$ 1 trillion this year or next . Last year , BlackRock also launched 13 new investment strategies targeting sustainability and ESG goals .
Meanwhile , regulatory incentives for companies to reduce their packaging output continue to multiply worldwide . Governments are cracking down on waste , with more than 60 countries implementing initiatives to lower packaging pollution .
Consumer behavior and government regulations continue to encourage companies to invest in sustainability , and this trend is growing . Surveys show that today ’ s consumers , especially the millennial and Gen Z demographics , prefer to buy from brands that minimize their environmental impact .
A Nielsen survey found that nearly half of US consumers would probably or definitely change their buying habits to decrease their environmental impact , and Nielsen expects this sentiment to grow into a $ 150 billion sustainable goods market in the United States by next year .
“ I have a 24-year-old daughter — she and her friends are paying close attention to this ,” Troelsen says . “ If they see a lot of plastic and packaging waste , it ’ s a real downer for them . Businesses will lose customers and revenue if they don ’ t get on this .”
20 %
more units loaded onto each pallet
SOURCE : HP
PREVIOUS
FOAM / PLASTIC PACKAGING
FROM FOAM + PLASTIC TO MOLDED PULP
>> This September , HP announced a breakthrough in molded fiber tooling technology ( see " A Packaging Revolution ," page 48 ) that will help speed the transition from foam and plastic packaging to molded pulp packaging , a more environmentally friendly alternative . It continues HP ’ s long commitment to plastic-free packaging initiatives , including a 75 % reduction in single-use plastic packaging by 2025 .
CURRENT
MOLDED FIBER PACKAGING
THIS PAGE : PHOTOGRAPHS BY HP ; OPPOSITE PAGE : PHOTOGRAPH BY FERNANDO GOMEZ / TRUNK ARCHIVE
HP / INNOVATION / FALL 2020 50