HP Innovation Issue 16: Fall 2020 - | Page 45

15 %
30 %
335K
18M
15 %
of US carbon dioxide emissions from fossil fuels is captured by forests and forest products
30 %
of US emissions could be captured by conserving , restoring , and growing trees
Protecting forests is good business
As one of the first American enterprises to sign on to 1t . org ’ s trillion-tree mission , HP continues to expand its Sustainable Forests Collaborative , working across the sector with paper companies and NGOs to protect forests , drive restoration , and plant trees .
“ At HP , we believe the science that dictates this decade is the critical moment to address climate change , and we know that forests play a key role in a global solution ,” says Ellen Jackowski , Chief Sustainability and Social Impact Officer at HP . “ We can ’ t wait any longer — the time to act is now .”
Yen Lam , president of New Leaf Paper , a member of HP ’ s Sustainable Forests Collaborative , says she has seen firsthand the evolution of the paper industry toward a more sustainable business model . New Leaf Paper is one of the largest paper companies in the United
PLANTED ACROSS THE UNITED STATES
335K
Boise , Idaho
18M
Dallas , Texas
States focused exclusively on environmentally responsible paper .
“ If you told me in 2005 that anybody would want to buy 100 % recycled or postconsumer waste paper , I wouldn ’ t have believed it ,” says Lam . “ But the industry has changed , and people are more environmentally focused .”
New Leaf Paper is protecting forests by eliminating the need for virgin fiber , says Paul Bradshaw , the company ’ s COO , who adds that every ton of paper produced with 100 % postconsumer paper saves 24 trees .
“ In the last 18 months , we ’ ve preserved nearly 780,000 trees through sales of our product ,” he says .
Taking action
Since announcing its forest-positive vision in 2019 , HP has donated more than $ 12 million to NGO partnerships to improve responsible forest management and develop science-based forestry targets . The company has pledged support for the World Wildlife Fund ’ s efforts to restore part of Brazil ’ s threatened Atlantic Forest and increase sustainable management of state-owned farms and forest plantations in China , ultimately protecting 200,000 acres of forest — an area the size of New York City .
HP is also engaging its employees directly to help forests , and the company is working with the Arbor Day Foundation ( ADF ), another Sustainable Forest Collaborative member , to plant a tree for each of HP ’ s 55,000 employees .
Since partnering with the foundation in January 2020 , HP has contributed more than $ 1.1 million toward reforestation in California , Michigan , and the Mississippi River Valley . In total , HP and the ADF are working to plant more than one million trees in the United States by the end of 2020 .
“ HP is a great example of the enormous momentum right now around forestry ,” says Dan Lambe , president of the Arbor Day Foundation . “ Even during this divisive time , we can all agree that planting more trees is a good thing .”
THE HP SUSTAINABLE FOREST COLLABORATIVE AROUND THE WORLD
California Over the next four years , this reforestation effort aims to help families recover from wildfires , including 2018 ' s Carr and Camp Fires .
Travis County , Florida HP is planting close to 100 acres with trees that will reduce stormwater runoff and bring back local wildlife , including migratory birds , fish , and pollinators .
Republic of Ireland Newly planted trees around the country will provide valuable resources and ecosystem support .
Brazil Restoration of tropical landscapes along the Atlantic Coast will provide critical habitat for a diverse mix of flora and fauna , and clean water for more than 100 million South Americans .
Indonesia This project focuses on restoring mangroves and tropical forests and will promote food security by helping local people practice integrated agroforestry .
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