How to write a winning and best business plan - Venture care How to write a winning and best business plan - Ve | Page 2

Executive summary:
It is a very important section while drafting a clear business plan. Executive summary reveals that
how the company is planning for its future growth and whether this is different from others’. Apart
from discussing organizational plan, product/service plan, marketing plan, survival and growth
plan and financial plan it should also answer some critical questions such as:-
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Why this business will be successful?
What is the risk appetite level of the business owner?
What is the level of fund required to successfully launch the business and how much will be
promoters’ fund?
What is the short-term and long term goal of the business?
Business Description:
This includes the core related areas surrounding the business and product/services. Some of the
key questions could be:
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What is the core area of business chosen?
What is the product or service which will be sold?
What is the growth potential?
What is the business life?
Organizational description:
This is all about the organizational structure and unique factors which competitors do not have.
Whether there is a plan to have Pvt Ltd or LLP or any other structure for the business. Has the
business idea been conceived by a single person or more people are involved. Whether there is
single decision authority etc. in the nutshell, the following questions may be important to be
considered:
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What is the legal status of the company and future plan?
How many are key decision makers?
How many managers are required (operational segment-wise)
How many technical personnel are required?
How many sales personnel are required?
What is the plan to increase the number of personnel in next 12 months?
Product and services:
What is marketed are actually products and services. This section should comprehensively include
even the small aspects related to products/services. “What is the USP of the product and how it
serves the exact need of the customers” should be very clearly mentioned. If services are attached
to the product then focus should be highlighting the add-on benefits which customers will drive.
Every product has the life. The section must mention the approximate product life. Also, how the
company will plan with the new or modified product with extended or with at least earlier similar
benefits. Few questions which draw attention are: