How To Win Tourism Awards Win Kit Aug. 2015 | Page 60

Summary List 3 • Be passionate – your application should show your fervency about your achievements. Ask someone else to read it and see if they are impressed! Show why your business is important, what it has achieved and what’s exciting • Proof read avidly – nothing lets you down as much as typos and grammatical errors! But also check for accuracy of facts and figures • Write positively and “ask” for the award • Milk it – have a strong follow-through marketing campaign 60