How To Win Tourism Awards Win Kit Aug. 2015 | Page 19

Going further with UFY
3 steps of Uniquely For You
Follow these 3 steps to go deeper and stronger than Unique Selling Point
(USP)

1. Only We (hard but necessary to be different, could
be branding, location, people, features)

2. This means that (turning your features into
benefits with these 3 words)

3. Customers in particular benefit
(what’s REALLY in it for them)
19