Ray Wood
Some sellers subscribe to the myth that telling the buyer why their home is being sold will put them in a vulnerable position . In fact , sharing the real reason for sale with a buyer is an important marketing weapon .
Once a buyer understands the seller is genuine about selling it ’ s more likely to motivate them to make an offer before someone else does .
In fact , the clearer your agent is about communicating your reason for sale , the greater your chances for buyer competition and a sale at a higher price .
For example , when your agent tells a buyer you ’ re selling to be closer to family , it ’ s a real and logical reason . The buyer understands and can cross that question off their list .
An experienced real estate professional knows how important it is to manage a buyer ’ s expectations . Just as every seller is concerned about underselling , every buyer is worried about paying too much .
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