How To Sell Your Home For More - Stewart & Jethro Reed | Page 87

Ray Wood
You can ’ t sell a secret

Ray Wood

Most room or home descriptions just say what it is . However , good marketing should and can evoke emotion and desire by saying what it does for the buyer .

You can ’ t sell a secret

Maximum buyer “ reach ” and fishing where the fish are . How to make use of all available resources .
Effective marketing is not unlike fishing . Any successful fisherman will tell you that rule number one is to fish where the fish are . This is where a good real estate professional can really add serious dollars to your selling price .
Knowing how to reach your buying market and how to “ present ” the offer of your property to that market is central to your success . In fact , every time I see a seller trying to sell their own property , I wonder if they realise just how many buyers they are missing .

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