How To Sell Your Home For More - Stewart & Jethro Reed | Page 79

Ray Wood
Pricing for success

Ray Wood

Pricing for success

A competitive asking price creates buyer competition
A funny thing happens when a red hot buyer sees a property they like . The idea of owning the home takes over their brain and their life .
They miss appointments . They forget to eat . They spend every waking hour thinking about the property and spending time there . Sounds a little like falling in love , doesn ’ t it ? In many ways , it ’ s pushing all the same buttons .
When a buyer sees a property they like , an emotional priority takes over and they begin to plan their purchase . Their need to buy the property will only increase when they visit the open house to find any number of buyers going through the same emotions .
Have you ever noticed something walking by a store window only to find it gone when you return the next day ? Suddenly your “ casual interest ” rocketed to a “ have to own ” scenario purely because it sold

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