How To Sell Your Home For More - Stewart & Jethro Reed | Page 117

Ray Wood

Ray Wood

listings onto the new major real estate site who had invested heavily in this “ risky ” new technology . I remember speaking with one real estate industry heavyweight at the time who told me that this internet thing was just a passing craze and would soon “ blow over .”
I disagreed and promptly put him in the same category as the record company executive who turned down the chance to record The Beatles telling them that groups with electric guitars and drums would never take off !
At first there were very few buyer calls coming from our web marketing , then a trickle and finally , a consistent flow .
One day I received an overseas call . The buyer had seen one of our listings on the internet and wanted more information . We corresponded by phone and email . I arranged for her sister who lived locally to view the property . The inspection went well and the overseas buyer bought the property within a week . I felt something extraordinary had just

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