How To Sell Your Home For More - Mark O'Shea | Page 128

How To Sell Your Home For More
Identifying and eliminating marketing
obstacles
I love going to shopping malls. Everything is primed and ready to create
a retail experience. Shoppers are lured by polished marble floors.
Windows gleam with colourful eye-catching displays. Soft music is
playing. The air temperature is perfect. There is a lovely scent I can’t
quite identify and just like a casino, there are no clocks to tell you
what the time is. Retailers are experts at creating the ultimate buying
experience. This is a haven of happy shopping where we come to hunt
and gather. Everything is co-ordinated for maximum effect: Color, light,
sound and smell. Why should selling our home be any different? Don’t
we want to create a residential nirvana where buyers are impressed and
motivated to own what we’re offering?
Let’s apply some lessons from the Mall example and eliminate some
basic obstacles to impress every buyer who walks through your door.
Making your agent’s job easier will result in selling for more.
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