How To Sell Your Home For More How To Sell Your Home For More - Adam de Jong | Page 112
How To Sell Your Home For More
How to build your marketing campaign
There is one very important, not to mention highly profitable reason
to select your real estate professional right at the beginning of the
selling process. A good agent is skilled at creating the right marketing
plan for you. Ask your agent where their buyer inquiries come from.
This is really important as there is no point advertising heavily in an area
that produces few results.
Begin with their best method and establish how you can use it to
your advantage. Let’s say the agent’s web listings are responsible for
producing the most buyer inquiries. Look at which sites will be used
and how your property will appear. Keep in mind, you need enough
information to engage your buyers but not so much as to swamp them.
I’m a fan of the bullet point features list. Overwhelming your buyers
with excess copy will not help your chances of converting their online
visit to a real life viewing. The mission is to tease. Let your images do
their work.
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