Monetizing the List Over Time
The single 6 message email course is not the beginning and end of your monetization. The whole point of a good email list is that you put together a collection of prospects that you can tap into time and again for months to come, getting additional sales out of them. Once someone has made a purchase from you or shown interest in a niche’ s products, it is very easy to make a second sale – much easier than finding a new prospect and warming them up through the marketing process.
After the initial 6 day course is up and you’ ve made your 7 th day pitch, be sure to continuously provide valuable information over time. Sometimes, it can be as simple as a YouTube video link to a seminar or a simple survey they can fill out. Other times, it can be a new free report or a newsletter full of details on the niche in which you’ re working. Either way, keep them attached and aware of your messages.
This way, when it comes time to promote other products, you’ ll have a fresh list of prospects who you can tap into with a broadcast email for a big launch or a queued up message with details about various products you’ ve reviewed. And don’ t worry about selling. There is a stigma in this business that sinks more affiliates than you’ d believe – whenever someone goes to sell something via an email they feel bad about it. Whether it’ s the image of constant salesmanship or the thought of all those spam messages we get in our own inboxes, it can be hard to make the push and send that email.
Stop feeling bad, though. If a product is good, it will sell to interested prospects. Everyone else can happily ignore it and no one gets hurt. When you find a good product that you’ re excited to promote, make sure you promote it – it’ s not worth holding back on. Remember, you’ re a business person. This is your job and to make money, you have to make sales.
Not All Leads Are Equal
Something you’ ll hear any salesperson tell you is that not all leads are equal. This is especially true in email marketing where buying leads are 10-100 times more likely to convert, depending on the niche in which you’ re working. This goes beyond email marketing and hits on just about every facet of your business, because when it comes to generating leads and converting sales, your focus should always be on people who are ready to make the leap.
That’ s why we focus our keyword research on product and author names and buying keywords, because someone looking to make a purchase is often using those keywords to do a final round of research. In terms of lead generation, you’ ll find it a lot easier to make a profit by sending out emails to people who are already on the edge of the precipice – a light push can land you a nice profit.
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