How To Make Super Affiliate Commissions How_To_Make_Super_Affiliate_Commissions | Page 29

Landing Pages and Conversions
Alright, let’s move on to the next part of the formula we discussed earlier – your
conversion rates. The key here is to get as high of a conversion rate as possible,
boosting the sheer volume of people you can convince to buy your product when
they hit your landing page. Over the years, Super Affiliates have tweaked, adjusted,
and revised the systems they use to snag these conversions in so many ways that
there are literally hundreds of ways out there to get it right. We’re just going to look at
a handful of them for now, though.
An Affiliate Landing Page
There are dozens of types of landing pages. You can have a squeeze page to get
email addresses, a product review page, a product authority site. It doesn’t really
matter what type of page you put together though – I want to focus on the specific
elements that have worked for my affiliate landing pages – the pitch pages and
review pages that ultimately send people off to the product that will net me a sale.
Here are a few things that every one of these pages should have in place to be
effective:
• Clickable Images – In the first fold of the page, you should have a clickable
image that relates to the product you’re marketing. Whether it’s a banner ad
or graphic text, or just an image of the product niche, that image can attract
image much more effectively than many of the other tools on the page.
• Clickable Links – Links should be placed in multiple locations throughout a
review or a product pitch page. I like to have one link in the first fold so that
readers have a specific option they can complete immediately. I also like to
have one half way down the page and one at the bottom for those that read
the entire page.
• Star Systems – Believe it or not, but the simplest little thing you can do to get
people to click on those call to action links is to use an out of 5 star rating
system for the products. People respond to star rating systems because
they’ve been programmed by services like Amazon.com and iTunes to
immediately recognize quality based on those 5 stars. Someone who doesn’t
feel like reading the whole review and just wants an instant summary can get
a lot of out of that star graphic.
• Alternate Options – This is a tricky one and will depend largely on the
specific niche in which you are working. For the most part, though, I like to
think that offering multiple options beyond the initial reviewed product is a
good idea. Take the following site for example.
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