How to Expand Your Business Though Franchising 2014 | Page 7

“...I understand your goals of having a business and wanting to
do more, wanting to achieve more, wanting to make the assets
you’ve built work for you, your family, and down the line your
franchisees.”
- Charles N. Internicola, Esq.
are evaluating and making a decision as to what the future of your business will look like.
That is, the path that you are going to take, the road you are going to follow.
Now, this isn’t to say that you need to change what you are doing, but the fact that you are
participating in this conference (or reading these materials) indicates, that, at the very least,
you are thinking about expansion and, more likely than not, you are looking for answers and a
path to get to the “next level”: To make your business the exception to the norm and to drive
growth, your brand, your sucess and the success of those around you. So, you are very much
at a crossroads right now, and you are at least evaluating franchising as one expansion option.
The next step will be to make a decision, develop a plan and execute, execute, execute.

Doing Nothing and Staying the Course is Very Much a Decision

Also consider that (and I can say this as a business owner myself, and I will talk more about
this) “staying the course” and “not changing” what you are doing is very much also making a
decision. That is, by doing nothing (whether right or wrong) you are making an active decision
to stay the course and stay on the track that you are currently on. What I am here to talk about
today is franchising, my experiences as a franchisor, my experiences as a franchise lawyer and
a plan that you can adopt to launch your franchise, expand your business and adopt a new
path for your business.

How Should You Evaluate the Information in these Materials?
Also, franchising may not be the
answer and, so, during this conference
and in these materials what we will
focus on is you and the expansion of
your business.

So Why Are These Materials
and This Conference So
Important?
Well, what is important – critically
important – is your business, your
decision and your plan for how you
expand your business and whether or
not franchising is right for you. This
decision making process or mindset
is important because you are probably
at a crossroads in your business, and
right now, you may be and probably

Well, consider a couple of things. The first thing to consider is that this conference does not
present all of the answers. This conference and these materials are just one piece to the puzzle
of how to achieve or accelerate your business growth and expansion. So, use this information
as a part of your overall decision making process. In terms of evaluating the source of the
information, well, as many of you know, and I have had the benefit of speaking to many at this
conference, I am a franchise lawyer, and while that’s important, it is equally important to know
that I am also a franchisor and in many ways have experienced the decision making process
that you are now evaluating.
In addition to my franchise law firm I am also a managing member
of Thoughts Are Things Franchising, LLC, the franchisor of the
ECOMAIDS franchise system. ECOMAIDS is very much in a start
up phase and initial growth phase, so I understand what you are
considering, your goal of expanding your business and your desire to
do more, achieve more, make the business assets that you have built
work for you, and in the process, help out others, create a brand that
you are proud of, and, most importantly, to create a business that will serve you, your family,
and your future franchisees. Just as a disclaimer, ECOMAIDS is a maid cleaning franchise. I
mention this because in my consulting and legal services, we don’t accept clients in the maid
cleaning industry to avoid a conflict of interest.