How to Expand Your Business Though Franchising 2014 | Page 4

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INTRODUCTION
Be aware of the many benefits (“treats”) and
potential negatives (“tricks”) of franchising.
WHAT IS FRANCHISING ALL ABOUT?
Franchising is a business expansion model.

IS FRANCHISING A GET RICH QUICK OPPORTUNITY?

Why franchising should be all about creating a win-win scenario
for you as the franchisor and for your franchisees.
3 QUESTIONS TO DETERMINE IF FRANCHISING IS RIGHT FOR YOU
Ask yourself these questions before getting started.
SCALABILITY
Expand locally, regionally or nationally.
IS IT DIFFICULT OR EASY TO SELL FRANCHISES?
The answer may not be what you think.
THE 4 SECRETS OF FRANCHISING

CONTENTS