How to Create a Strong Brand for Your Business How to Create a Strong Brand | 页面 6

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What is it that you do?
Your brand should promote your business,
connect with your customer base and
differentiate you from your competitors. In
order to achieve this, you need to have a
very clear understanding of what value your
products/services add to your customers.
Define what you do in such a way that existing
and prospective customers understand exactly
what you do and, more importantly, how what you
do will benefit them. In order words, what needs
of your prospective customers are satisfied by the
products/services you offer?
If your products/services do not meet the needs
of the customers in your target market you should
either modify them to meet those needs or modify
your business model to target a more appropriate
market.
It can be useful to involve your existing customers
in this process – ask them what they think that you
do and what value your products/services add to
them. This can be a highly informative process as
you may find that customers are not aware of all of
the products/services that you offer. It may also
raise issues about quality of your product/service
which you need to address. Lastly, it may raise
opportunities to add new products/services that
your clients woul