How to Create a Strong Brand for Your Business How to Create a Strong Brand | Page 2

Introduction
Building a strong Brand plays a key role in the development of
every successful business.

A strong brand will not only
get you noticed but will also
help to differentiate your
business from your
competitors, helping to
attract new customers
& increase sales
– here’s how to create them…

If your brand is not working for your business or you need to
communicate a change in direction, then investing in building
a new brand can be an effective strategy.
It is important to be very clear about your reasons for investing
in a new brand and what type of branding project is most
appropriate for your business before embarking upon a
branding project. This will ensure that you have a clear
understanding of what you want to achieve with your new
brand and, consequently, how it will help to improve your business.

Let’s Get Started
This booklet, which is designed around a set of key questions,
has been written to help you understand the basics of
branding your business and to encourage you to think about
the foundations of your business and, therefore, your new
brand.
Take time to consider your answer to each question carefully.
If you have difficulty answering any of them, that may be highlighting an area that you have not considered – don’t ignore
it – spending time working through it now will help you to reap
the benefits in the future.