How to Coach Yourself and Others Techniques For Coaching | Page 66

Process
The reframing matrix lays a question (or problem) in the middle of a
four-box grid. It is then examined from four typical business
perspectives
• Program Perspective: Are there issues with the program (or product
or service) we are delivering?
• Planning Perspective: Is the business (or communications plan)
appropriate?
• Potential Perspective: Is the program replicable? Can it be scaled up?
• People Perspective: What do the people involved think?
The figure below offers one example of the so-called Four Ps Approach,
with illustrative questions aimed at a new program that is not raising
funds effectively.

Then again, the four-box grid can be used to consider a question (or
problem) from the perspectives of different groups of stakeholders, e.g.,
staff, coachees, suppliers, and partners, or specialists, e.g., engineers,
lawyers, economists, or information technology specialists. The table
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