How to Coach Yourself and Others Techniques For Coaching | Page 506

For example, Einstein developed the relativity by thinking what
happened when matter traveled near the speed light. The laws of
quantum theory rely on what would happen at the limits of small
size particles. About business, you can ask what would happen if
there is zero staff, or zero capital and so on.
-Establish relations between things that don’t have any: Look for
really absurd connections that no one would have thought of:
Don’t connect the image of your dictionary with a library. This is
a normal relationship that shows no creativity. On the contrary
connect this image with the hair of a person. The inventions of
Archimedes, Leonardo de Vinci or Einstein were often based on
connections that no one else would have thought of.
Deconstruct the thought: Most of our ideas or concepts are
inserted in a group of ideas which are their companions and
which prevent any creative thinking. Consequently, you must
dislocate these current associations in order to find new ideas or
concepts.
In the following drawing, I have two very usual connections. The
blue squares show ideas connected to tourism and vacations. As
long as I don't deconstruct the way of thinking, any idea of sun
will bring an idea of sea or of sand and in fact I don't get any new
idea.
Let suppose that I put a a second series of ideas without any
links with the former. In this example, the second series of gray
squares illustrates ideas about justice, offence, trial, jail, convict,
death penalty!
Now comparing these two series, I relate sea and jail and
suddenly I get an illumination: I will sell private islands to rich
people! You can see that in this tourism example, I get an
immediate result! The idea may be stupid or useless. Anyway it's
a new idea and I have gotten it in five minutes. ( in fact this idea
exists already!)

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