How to Coach Yourself and Others Techniques For Coaching | Page 438

expression, therefore, gives a statement a far better chance of
acceptance than complexity. That’s why most advertising is simple,
taking the form of ‘slogans’. Slogans are given an air of confidence by
being expressed in the imperative. Every day we are ordered to buy
something. If ordered to buy every hour of the day, for days and weeks
on end, we eventually buy.
In some instances, the suggestion does not even have to be repeated
that often.
Sources:
http://mondaymornings.madisoncres.com/the-power-of-subtlesuggestions/
© 2011, Written by Keren Peters-Atkinson, CMO, Madison Commercial
Real Estate Services. All rights reserved.
Margaret Paul Ph.D
http://www.steadyhealth.com/articles/Waking_Suggestions_a2201.ht
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