How to Coach Yourself and Others Techniques For Coaching | Page 145

biggest payoff. Sometimes this means going outside the company
for products and services.
Another issue that we will face in the coming years is the
maturation of the company, the industry and our work force. We,
along with other firms in this industry, are in a rapid growth stage
now, but that won't go on forever. Some of our new workers are
fresh out of college; others have families and extensive job
experience. Their interests and needs are different. We need to
provide benefits and a work environment that will be attractive to
all ages.
A final issue is making sure that as Google grows, communication
procedures keep pace with our increasing scale. The Friday
meetings are great for the Mountain View team, but Google is now a
global organization.
We have focused on managing creativity and innovation, but that's
not the only thing that matters at Google. We also have to manage
day-to-day operations, and it's not an easy task. We are building
technology infrastructure that is dramatically larger, more complex
and more demanding than anything that has been built in history.
Those who plan, implement and maintain these systems, which are
growing to meet a constantly rising set of demands, have to have
strong incentives too. At Google, operations are not just an
afterthought: they are critical to the company's success, and we
want to have just as much effort and creativity in this domain as in
new product development.

462