How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 484

Persuasive Writing
The purpose of persuasive writing is to assert an opinion which you are
going to defend and to offer supporting evidence (data) in order to convince
the reader to agree with you.
In the process, you deal with opposing views, thus convincing him/her of
the superiority of your argument. Additionall