How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 469

“Developing excellent communication skills is absolutely essential
to effective leadership.
The leader must be able to share knowledge and ideas to transmit a
sense of urgency and enthusiasm to others.
“If a leader can’t get a message across clearly to motivate others to act on
it, then having a message doesn’t even matter.” Gilbert Amelio
 The key to effective communication is simplicity.
 Speeches = Exciting opening, dramatic summary, as close together as
possible.
 To become a better communicator, become audience-oriented. People
believe in great communicators because great communicators believe in
people.
 As you communicate, never forget that the goal of communication is
action.
Competence: “Competence is the leader’s ability to say it, plan it, and do
it in such a way that others know that you know how – and know that they
want to follow you.
If you build it, they will come
“Competence goes beyond words. It’s the leader’s ability to say it, plan it,
and do it in such a way that others know that you know how- and know that
they want to follow you.” John. C. Maxwell
Keys to Cultivate High Competence
Show up Every Day & Come Ready to Work
Keep Learning, Growing, and Improving
Follow Through with Excellence
Accomplish More than Expected
Inspire and Motivate Others
 Competent people come ready to play everyday, no matter what the
circumstances they face.
 All highly competent people continually search for ways to keep
learning, growing, and improving.
 The person who knows how will always have a job, but the person who
knows why will always be the boss.
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