How to Coach Yourself and Others How to Influence, Persuade and Motivate

Guidelines for Persuasion Having gone through the Laws of Persuasion, it is now important to spend a little time covering some general guidelines that will wrap things up and prepare your mind to begin implementing the psychology of persuasion in your interactions with others. Triggering Persuasion through Pain & Pleasure When it comes down to it, persuasion is all about reaching an intricate balance between the forces of pain and pleasure. We have already discussed this to a degree in a previous branch. Here we will finalize this discussion by briefly pointing out how you can target both the pain and pleasure receptors to persuade others to your way of thinking. Targeting the Pleasure Receptors When seeking to stimulate a person’s Pleasure receptors you must effectively trigger their emotional brain, which is motivated through inspiration and talk about personal gains. Targeting the Pain Receptors When seeking to stimulate a person’s Pain receptors you must effectively trigger their logical thinking brain, which is motivated through desperation and talk about potential losses. The Generic Process of Persuasion The persuasive process doesn’t necessarily follow a structured design. Instead it is something that must be adjusted and adapted to the situation and psychological characteristics of the people or person you are attempting to persuade. Although, having said that, we can however loosely piece together a standard method of persuasion that is commonly utilized throughout society. Keep in mind that these 7 steps are only rough 443

How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 443