How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 44

3 simple things to remember about being
influential on social media
By Anton Koekemoer
Millions of updates are shared on social media every day and
years worth of content is spread along with it. When we log in
to Twitter we are greeted with “What’s happening?” On
Facebook it’s with “What’s going on?” Social media demands
content from us and is driven by user-generated content, but it
adds a lot of noise across the social media channels we are
using and on the social web.
Some organisations sport hundreds of followers and unique
visitors to their blog every month while others have thousands
of followers and generate so much more unique traffic. Which
one has more influence? Of course you will think that the
organization with a larger audience has more influence, and in
some cases, you might be correct. But, digital influence goes so
much further than the number of people following you or the
traffic you are generating to your blog.

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