How to Coach Yourself and Others How to Influence, Persuade and Motivate | страница 439

Indispensable Laws of Persuasion
Within the following Laws lay the foundational building blocks of
persuasion and influence. Most of these laws where first presented by
Robert B. Cialdini who dedicated years of his life towards researching
the psychological triggers of persuasion. However, keep in mind that
these Laws are only complimentary pieces to everything that has been
discussed thus far. They are effective and comprehensive, however, if you
don’t first reconfigure your mindset and develop the necessary skills of
persuasion, than you will fail to fully capitalize on the power that these
laws can bring forth into the persuasive process.
The following presents a quick overview of each Law. In a fu GW&R