How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 364

once used while campaign committees were rating and appraising
political slogans. Not surprisingly, ratings for the slogans went down.[6]
Music: Feel the Beat
Music is much like smells in that our brains link music with attitudes and
experiences from our past. Music is closely tied to our emotions. Think of
the theme music from Rocky and then think of Jaws; the two movie
themes evoke different emotions, don't they? Local gyms pipe upbeat
music outside to get passersby to associate it with high energy and good
times inside. In one case, a local convenience store had problems with
teenagers loitering outside. The store owners wanted the FVV