How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 351

When you find yourself in a persuasive situation, it is essential that you
seek to enhance your prospect's ego in some way. Too often we present
ourselves in a manner that instills feelings of threat, competition, jealousy,
and mistrust. When enhancing someone's ego, be sure your praise is
sincere and genuine. When we solicit someone's cooperation , everyone
wins. For example, what happens when a sales associate tells a woman
she looks great in the dress? The woman changes back into her original
outfit and heads straight for the register! She feels great and the associate
gets her sale. Or how about when the lady in shipping says she can really
tell you've been working out? You do your "Can you