How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 327

more purchases than shoppers in stores not playing music. There are even
rhythms, pitches, and styles of music that are best for different shoppers.
Grocery shoppers respond best to slow tempos. Fast food restaurants need
a higher number of beats per minute. For the use of music to be effective,
customers can't really be aware of it — the music should not be
overpowering, rather it should be merely an atmospheric presence.
Aroma
Aromas are commonly used as a participation device. We know that our
sense of smell can evoke memories quicker (see the Rule of Association)
and more intensely than any other method. We see many examples of the
use of aromas t