How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 294
In my university class, students learning about the Rule of Contrast were
asked to write letters to their parents requesting money. They were
instructed to create a scenario so the request seemed inconsequential.
Dear Mom and Dad,
I hope this letter finds you both well and happy. I wish I could say that is
how I feel. I know you love me, but it is hard to come to you in such an
embarrassing situation. Now, I don't want you to worry too much. I can
see Mom now, already skimming through this letter to find out exactly
what is wrong, so I guess I'll cut right to the chase. I'm really worn out,
but I'm getting better. At least I have a place to stay, especially during this
cold winter weather.
The last couple of weeks I have &VV