How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 252

money they were going to lose if they didn't improve their insulation, or if
they were told how much money they would save? They are more likely
to act if they are told about their potential loss.[8]
The mental trigger of potential loss causes such great anxiety in people
that they act to prevent the loss — even though they likely are not really
inter W7FVB