How to Coach Yourself and Others How to Influence, Persuade and Motivate | Page 22

14. Repeat yourself
When trying to persuade, saying things once sometimes
doesn’t cut it. While you want to be concise, research
shows that you’ll be most persuasive when you repeat that
shorter message over time, in different ways.
15. Appeal to both logic and emotion
While we like to think that the decisions we make are
always logical, the reality is that even when we think
we’re being logical, much of our decision making is based
on emotion. Logical arguments are key to persuading
others, but you need to make your audience not only think,
but feel your message. The right balance will make you
infinitely more persuasive.
16. Make it pretty
Most people have pretty short attention spans when it
comes to listening to any kind of persuasive spiel. That’s
why it can be a big help to create visual aids to go along
with your presentation. Not only will it draw interest, but
help people understand and remember your ideas as well.
17. Showcase both sides
You might think that only focusing on the virtues of your
point of view would be the best way to bring someone
over to your side, but studies show that in actuality, people
opposed to an idea are much more likely to be persuaded
to an opposing position when they are presented with both
sides of an issue. For the best results, present both sides
and both pros and cons of your view.

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